We were invited to Dubai to help JWT come up with a massive 360 campaign to promote the Expo 2020 event, before during and after its run. Our big idea ‘What Next?’ imagined the possibilities we might see in the future, the global challenges we might face and encompassed everything from PR Stunts, to Outdoor to Semi-Permanent structures that would be placed in different cities around the world.

  • Client: Expo 2020 Dubai.
  • Agency: JWT Dubai
  • Media: Outdoor/Print/Digital/Activations
  • Media (cont): PR Stunts/Semi Permanent Structures/