About: As part of a pitch for Footlocker Europe we were briefed to come up with a simple and inexpensive social idea that would generate anticipation and excitement around Footlocker’s new sneaker releases throughout the year, appeal to their teenage customer base and drive footfall into stores.

With our insight being that teenagers often want to get their hands on the latest sneaks before their mates, our idea was that we could gamify this existing behavior with ‘Lock it Down’ a social app that encouraged them to ‘bagsie’ their favourite sneakers before their mates and at the same time reward them with free track downloads.

The app was also intended to generate user generated content that could ultimately be used for in-store posters and POS.

The idea never got made eventually, but was part of the successful pitch win for Isobar.


  • Client: Footlocker Europe
  • Agency: Isobar
  • Media: Experiential/Social App