We were tasked with finding a compelling way to inform UK and US flyers about the refinements British Airways has made to their on-board cabins and service on transatlantic flights. We needed to reach a wide audience on a limited production budget and almost no media spend.

Our idea had to be shareable but most importantly gain the attention of the UK and US media. With so many airlines competing to promise¬†the best in-flight experience, we needed to demonstrate BA’s ongoing commitment to passenger well-being in a unique way.

Our idea was to revolutionize the in-flight blanket, giving it the ability to not just make a passenger feel comfortable, but show how comfortable they are.