About: Subway’s brief was to promote their incredible £3 lunch offer to young people, mostly students. At the time their TV ads were using the line ‘Genius’ and showing young students unable to work out how the deal could be so good.
We decided to take a different approach. Knowing what young people share online we created ‘No way, Yes way’ a facebook game and app that used the type of content they were already sharing. Giant cats, sinkholes, helicopters vs sharks etc and asking them whether it was fake or real.
The app also allowed them to create simple photoshops of their own to share with friends.
The whole idea was centered around the Sub and a Drink for just £3 and eventually asking them whether this was real or fake.