About: Our brief was to create a series of posters to promote the exclusive Clubcard benefits available to Tesco colleagues when they boost their vouchers. They had to stand out in a busy environment (in-store noticeboards) where the usual messages are quite dry and informative. Our idea was to get the message across by subverting Tesco’s current visual identity used in their print campaigns to make our posters more fun and interesting and ultimately stand out more. These unfortunately didn’t run but were well-received by the client and agency.

  • Client: Tesco - Clubcard
  • Agency: Havas Helia
  • Media: Internal Comms